Company: Coloronics

Job location: India, Bangalore City
Employment type: Onsite, Full-time
Work experience: 10-12 Years
Department: Business Marketing
Reports to: Senior Project Manager

About the Role

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple channels to increase brand awareness, generate leads, drive website traffic, and support business growth.

The role requires a combination of creativity, analytical thinking, strong communication skills, and an understanding of digital marketing trends and platforms.

Key Responsibilities

Plan and execute digital marketing campaigns across multiple online channels.
Manage and grow the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
Develop content ideas and coordinate with designers, content writers, and other creative teams to produce engaging marketing content.
Manage paid advertising campaigns on platforms such as Google Ads and Meta Ads.
Conduct keyword research and support SEO activities to improve website visibility and organic traffic.
Monitor website traffic, campaign performance, conversions, and other key marketing metrics.
Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and other marketing platforms to track and analyze performance.
Create regular performance reports and provide actionable insights for campaign optimization.
Conduct competitor and market research to identify new opportunities and trends.
Support email marketing, WhatsApp marketing, and other digital communication initiatives.
Optimize campaigns based on performance data, audience behavior, and business objectives.
Stay updated with emerging digital marketing trends, platforms, algorithms, and best practices.
Work closely with sales and other internal teams to align marketing activities with business goals.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
1–3 years of experience in digital marketing or a related role.
Good understanding of SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
Hands-on experience with Google Ads and Meta Ads is preferred.
Familiarity with Google Analytics and Google Search Console.
Strong analytical and problem-solving skills.
Good written and verbal communication skills.
Ability to manage multiple campaigns and priorities simultaneously.
Strong understanding of social media trends and digital consumer behavior.
Ability to work independently as well as collaboratively with cross-functional teams.

Good to Have

Google Ads or other relevant digital marketing certifications.
Experience with WordPress or other CMS platforms.
Basic knowledge of graphic design tools such as Canva or Adobe Creative Cloud.
Experience with email marketing platforms such as Mailchimp, HubSpot, or similar tools.
Knowledge of marketing automation and CRM platforms.
Experience with influencer marketing or affiliate marketing.
Basic understanding of conversion rate optimization (CRO).
Familiarity with AI-powered marketing and content creation tools.

Key Skills

Digital Marketing
SEO & SEM
Social Media Marketing
Google Ads & Meta Ads
Content Marketing
Email & WhatsApp Marketing
Google Analytics
Campaign Management
Lead Generation
Marketing Analytics
Competitor Research
Performance Optimization

What We’re Looking For

We’re looking for someone who is creative, data-driven, proactive, and curious about digital marketing. The ideal candidate should be comfortable experimenting with new ideas, analyzing campaign performance, and continuously improving marketing activities based on data and audience insights.

What We Offer

Opportunity to work on diverse digital marketing campaigns.
Exposure to multiple marketing channels and platforms.
Collaborative and growth-oriented work environment.
Opportunities to develop expertise across digital marketing functions.
Professional learning and development opportunities.
Benefits such as health insurance, flexible working, paid time off, incentives.

How to Apply

Please share your resume along with relevant examples of digital marketing campaigns, projects, or results you have worked on.

Upload your profile