Coloronics
Branding Design
Services we offer such as branding design, UI/UX design, website design and development, web/ mobile application and infographic visual design
Coloronics
Design Services and Capabilities
Branding Design
Branding design services help businesses create a strong, cohesive visual and emotional identity. These services go beyond just a logo — they define how your brand looks, feels, and communicates across all touchpoints.
Here’s a breakdown of what’s typically included:
Core Branding Services
Brand Strategy
Brand positioning & purpose
Target audience research
Brand values, mission, and tone of voice
Competitor analysis
Logo Design
Primary logo
Secondary logo variations
Icon or brand mark
Visual Identity System
Color palette
Typography (font system)
Imagery & graphic style
Iconography and illustration style
Brand Guidelines
Rules for logo usage
Color and type hierarchy
Photography direction
Example applications (social media, stationery, website, etc.)
Design Strategy
It involves 5 phases – Empathize, Define, Ideate, Prototype and Test and is most suitable in cases where the problem statement is poorly defined or largely unknown. Rightly considered as the holy grail of innovation, design thinking is not limited to just design but expands to engineering, architecture, basically any field that requires creative & innovative solutions to pressing problems.
Visual Graphic Design
Contrary to popular belief, visual design is not just about increasing the aesthetic appeal of a digital product. Visual design is about enhancing visual appeal and the usability of the product through strategic placement of visual design elements & assets including images, typography, colors, layout, & even space.
